Info & Strategy

Information & Strategy is the first step of our process in building a website. It includes gathering all the relevant information regarding the new project- what the project is all about; which industry it belongs to; what is the target market and target audience. A brief website strategy is build accordingly, whether the website should be dynamic or static.

Creative Idea

Appearance of a website mainly depends upon the design. Thus, based on the information & strategy, a rough web layout is made keeping in mind the main highlights of the website, second highlights, color combination, logo design etc. The web page layout indicates the positions for- logo, images and their sizes, content and its length, query form and directions.

Before moving ahead to the third step of our process of website development, designing & promotion, the project manager goes through the creative idea, suggests the changes required and communicate the creative idea to the respective client for his/her approval.

Plotting Platforms

Once the client approves the layout of the webpage made by the web designing team, the real work on the website starts. The third step of Plotting Platforms includes:

• Development Team- books domains, hosting and software development
• Creative Team- designs the website & logo
• Content Team – writes the content of the website, taglines and punch lines

Now, the website is ready.

Online Marketing

A live website does not generate revenue unless and until it is visible to the targeted audience. So as to increase the visibility of website, online marketing/promotion is done.

Now, comes into limelight the Online Marketing Team. In order to attain better results in minimum time, we have two separate online marketing teams catering to the need of online promotion-Internet Marketing Team and PPC Team.

• Internet Marketing Team: Internet Marketing Team of Square Web Technologies increases the visibility of website through SEO (Search Engine Optimization) & SMO (Social Media Optimization). This type of online marketing is a long run process and is very cost-effective.
• PPC Team: PPC Team of Square Web Technologies is involved in paid online marketing-Pay Per Click (PPC). It is the faster way to drag online traffic. Since it is an expensive method of online marketing, it is preferably a short-term online advertisement.

Analysis & Growth

Square Web Technologies is a professional I.T. company following business ethics. We believe in providing result based services aiming at mutual profitability. Hence, we analyze the website and its traffic time to time and prepare reports accordingly on the growth of online business. Our timely Analysis & Growth reports help the client to know the prospects of his online business on the basis of which they can analyze the ROI on online business and plan for future investment.

Reports by Internet Marketing Team (SEO/SMO Reports)

PRE-SEO ANALYSIS REPORT
Pre-SEO Analysis Report is only one time report prepared before starting internet marketing, i.e., SEO & SMO. It includes:

• Keyword Research Analysis
• Detailed Site Analysis & On-Page Report

SERP REPORT (Search Engine Result Pages)
Once the Internet Marketing starts we provide regular reports at the gap of 15 days or a monthly to our clients. These reports include:

• Site Weekly Status
• Site Status Tracking

CUSTOM REPORTS
Custom Reports are the reports on demand by the client. They depend on the requirement of the client.

Reports by PAID Marketing Team

These are regular reports generated by Paid marketing Team on monthly or fortnightly basis. These online marketing reports include the following as main attributes:

• Name of the Campaign
• Budget of the Campaign
• Status of the Campaign (Active/Pause)
• Clicks- “number of users who have been sent to site because they clicked on the ad”
• Impressions-“the number of times the ad has been displayed based upon user’s search using a keywords phrase”
• CTR-‘the click-through-rate of clicks divided by impressions’
• CPC- Cost-Per-Click
• Average Position- the position where the ad is displayed on an average
• Conversion per click- how many leads were generated through Paid Marketing